Introduction: Data Without Insight Is Useless
Marketing analytics turns raw numbers into actionable strategies.
What to Track
Traffic sources and engagement metrics
Conversion funnels
Customer lifetime value (CLV)
Tools for Analytics
Google Analytics, HubSpot, Mixpanel, and Tableau
Real-time dashboards for monitoring trends
A/B testing to optimize campaigns
Case Study: Data-Driven Decisions
A B2B software company improved lead quality by analyzing user behavior. By adjusting campaigns based on insights, sales increased by 30%.
Conclusion
Analytics empower marketers to make informed decisions. Combine quantitative data with qualitative insights for smarter, human-centric marketing.
Author : Sabith, Digital Marketing Consultant in Wayanad, Kerala